Image showing mastheads of women's magazines in black on a turquoise background, with the exhibition title in red and black on a white box in the middle

We’re excited to announce the launch of a free online exhibition of interwar women’s magazines, curated by The Women’s Library at the London School of Economics in collaboration with Time and Tide: Connections and Legacies.

The exhibition marks the centenary of the Six Point Group, the equal rights feminist organisation founded in February 1921 by Lady Margaret Rhondda and other feminists closely associated with Time and Tide. Across five sections – Reading Women, Fashioning Women, Home and Work, Campaigning Women, and International Women – the exhibition places Time and Tide within the wider ecology of magazines produced by and for women in Britain during the 1920s and 1930s. Examples include the periodicals of feminist and women’s organisations, along with upmarket fashion magazines, middle-class domestic magazines, and publications targeting working-class readers.

A magazine advert for Time and Tide, listing Time and Tide's contents and subscription rates
Advert placed by Time and Tide in professional women’s magazine The Woman Engineer, September 1925. This advert is part of the online magazine exhibition curated by The Women’s Library at LSE.

 

Like Time and Tide, which advertised itself as ‘the modern weekly for the modern woman’, the magazines featured in this exhibition participated in ‘making modern women’ in the interwar years. They also evidence the breadth and vitality of feminist activism and influence during a period when the women’s movement is commonly thought to have gone into retreat only to resurface with the ‘second wave’ in the 1970s.

The exhibition highlights numerous connections between Time and Tide and other women’s magazines whose producers and readers shared political and cultural interests. For example: Lady Rhondda’s promotion of the Six Point Group to members of the National Federation of Women’s Institutes in this organisation’s monthly magazine Home and Country; Naomi Royde-Smith’s attempt to refashion the elite society magazine The Queen into a more literary periodical along Time and Tide lines (for more on this, see Dr Sarah Lonsdale’s talk at our recent Festival). Through these and other examples the exhibition aims to enrich public understanding of Time and Tide’s position within the wider periodical landscape of which it was a part.

Making Modern Women is hosted by the LSE Library website and accompanied by a series of online events. To visit the exhibition, click here. You can watch a highlights video here.

Dr Catherine Clay