Launch of time and tide

Time and Tide publishes its first issue on 14 May. The magazine’s founding directors include Lady Rhondda (Vice-Chairman), Mona Chalmers Watson (Chairman), Elizabeth Robins, and Helen Archdale, who would become Time and Tide’s editor until 1926. The composition of the board changed over time and by December 1927 included among its members Cicely Hamilton, Rebecca West, Winifred Cullis, Winifred Holtby and E. M. Delafield.


The Six Point Group

In February, Time and Tide announces the establishment of the Six Point Group, Britain’s leading equal rights feminist organisation during the interwar years. The group’s aims had been outlined in Time and Tide the previous November, in a six-point ‘Women’s Programme.’ Although not the SPG’s official mouthpiece, the magazine publicises its events and supports its campaigns.

Print of old poster
Six Point Group advertisement in Time and Tide (Reproduced courtesy of McMaster University Library)


A New Editor

This summer, Lady Rhondda replaces Helen Archdale as Time and Tide’s editor. Rhondda chaired the Equal Rights Demonstration Committee which organised a mass demonstration at Hyde Park on 3 July, widely publicised in Time and Tide’s pages. Lady Rhondda marches alongside the veteran suffragette leader Emmeline Pankhurst.

A photo of Lady Rhondda and Emmeline Pankhurst leading a demonstration. Behind them are women holding banners.
Lady Rhondda with Emmeline Pankhurst during the Equal Political Rights Demonstration, London, 3 July 1926 (Photo by MacGregor/Topical Press Agency/Hulton Archive/Getty Images)


Size and Price increase

In October, three months after the passage of the Representation of the People (Equal Franchise) Act which gave women equal voting rights with men, Time and Tide rebrands itself as a less woman-focused, more general-audience weekly review. Its increase in size (24 to 32 pages) and price (4d to 6d) brings it into line with Britain’s leading weeklies, such as the New Statesman.



In May, Time and Tide moves from 88 Fleet Street to ‘a house of its own’ at 32 Bloomsbury Street. The magazine’s literary content increases: it publishes more book reviews, and extracts from Bloomsbury writer Virginia Woolf’s A Room of One’s Own (1929).

Drawing of 32 and 34 Bloomsbury Street
Drawing of 32 and 34 Bloomsbury Street by F. T. Moody, from a Time and Tide Christmas card (Reproduced courtesy of Lydia Syson and Zoe Lineton)


Foreign Affairs

In May, Time and Tide incorporates as a monthly supplement the international news journal Foreign Affairs edited by leading peace campaigner Norman Angell. This development is indicative of Time and Tide’s expansion, during the 1930s, in the traditionally male territory of foreign policy and international affairs.



In October, the highbrow critic Theodora Bosanquet is appointed Time and Tide’s literary editor following the brief succession of two male literary editors, R. Ellis Roberts and John Beevers, in 1933 and 1934. Bosanquet holds this position until 1943, when she is succeeded by the historian Cicely Veronica Wedgwood.



Time and Tide remains in print throughout the Second World War, although paper shortages force a reduction in format. In August 1940, Lady Rhondda is included on Hitler’s blacklist of people to be arrested after Germany’s successful invasion of Britain, along with Time and Tide writers Rose Macaulay, Rebecca West, and Ellen Wilkinson.

London Under Fire. View down Ludgate Hill showing bomb damaged buildings.
London Under Fire. View down Ludgate Hill (towards Fleet Street) showing bomb damaged buildings. (Photo by Chronicle/Alamy Stock Photo)



After the war, Time and Tide moved politically to the right and gradually ceded control to male figures who by the mid-1950s outnumbered women on its board and occupied key staff positions. Following Lady Rhondda’s death in 1958 the magazine changed owners several times and published its last issue in July 1979. Time and Tide had by this point travelled a very long way from its feminist origins, a shift in outlook which highlights the magazine’s importance for women’s writing and feminism between the two world wars.